Trends

New Attitudes About Social Media

Companies love social media because they can be inexpensive ways to reach lots of customers. But, companies worry about social media because they have little control over what others say about them. In fact, one of the biggest concerns companies…

Hawaii is Business Heaven, Not Hell

For many people around the world, Hawaii is paradise. They have a vision of pristine beaches, glorious sunsets and friendly people. In other words, heaven on earth. But when it comes to commerce, the vision of Hawaii from the outside…

Lessons Learned: Business Philanthropy

Danny Boren, founder of Maui-based Skyline Eco Adventures, understands that philanthropy is serious business. To date, Boren says, Skyline has donated more than $600,000 to Hawaii nonprofits and was the first zipline company in the world to join the “1%…

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