Smart email marketing makes the difference between emails that are read and those that go straight to the trash. Damian Davila, online marketing consultant and CEO ofIdaconcpts.com, explains how to make it work: 1) Short and focused Content is crucial,…
Q. I set up a Facebook page for my store. What should I do to engage customers and bring them in? A. With more than a half billion active users worldwide, Facebook is the major social-network player. The average Facebook user has about…
Among the different economic sectors showing signs of recovery this year is the Hawaii market for buying and selling small businesses. Hints of falling prices and other trends have added to the confidence of brokers involved in the local business-for-sale…
Fifteen dollars for 18 holes of golf on Kauai’s North Shore? A lot of local residents think that’s a great deal, even though it’s miniature golf. The new business has been running solid six days a week with 75 to 80 percent local customers since opening in January. The…
Hawaii’s rapidly changing news media are facing two challenges at the same time: 1. How to gather and deliver news when, where and how people want it; and 2. How to pay for all that. The old ways of delivering…
Local television news was once a great way to make money, but now its future is as clear as 3-D movies without the glasses. Revenues from advertising sales are up, but nowhere near what they were in the glory days…
Q. I’m told my business would not have been covered if we’d been hit by the March 11 tsunami. But, last year, I added “water damage” to my insurance. What gives? A. I can see why you’re confused. A tsunami is…
Tourists have hundreds of ways to spend their money; here's how more than a dozen small companies draw them in. Well-tended tourists in skin-baring dresses and tropical shirts sip after-dinner drinks on the terrace at Duke's restaurant, while a Hawaiian…
In November 2009, in the difficult aftermath of the Great Recession, Matthew Bittick left a cozy position as principal broker and sales manager at the Hawaii office of PM Realty Groupto strike out on his own. Now, as his new company, Bishop…
