During Crazy Shirts’ 50 years of business, many T-shirt styles and designs have come and gone. What has persisted in the company’s culture, say longtime employees, is creativity, a sense of humor and a “go big or go home” attitude.…
Each year, the world’s best surfers – both men and women – compete against each other for millions of dollars in prize money at tournaments around the globe staged by the Association of Surfing Professionals and other promoters. Hawaii surfers…
Just 25 years ago, Outrigger did not have a hotel outside of Waikiki. Today, it owns or operates 31 properties spread across the Hawaiian Islands and another 11 as far away as Mauritius in the Indian Ocean. Quite an achievement…
1947 Roy and Estelle Kelley build their first hotel: the five-story, 50-room Islander Hotel on Seaside Avenue, the first in Waikiki to cater to middle-income travelers and families. Four more hotels follow over 12 years. The…
Question: How do I attract travelers from Asia to my business? Answer: First acknowledge that Japan, China and Korea are culturally unique. Understanding this key principle will enable you to create tailored campaigns that are relevant to the consumer…
It was a great party at the 4-acre oceanfront estate in Olowalu, about four miles south of Lahaina: The music was lively, the neighbors enjoyed it and money was raised for a good cause. The owners weren’t there, but they…
Small-business consultant Patrick Snow is frequently asked for the best way to attract more paying clients. His answer: Write and publish your book and give it away to prospects. This works, he says, because it allows you to stand out…
The best political candidate in the world might get nowhere without a team of marketing, direct-mail, advertising, polling and other professionals to help refine the message and effectively deliver it to voters. It’s an election year and Alan Tang is…
Question: I feel like my business is far behind the new media and social media marketing trends. What can I do to keep up? Answer: The best thing to do is start. New media is constantly evolving, so there’s…
