Thursday, January 1, 1970, - By Noelle Fujii There's an old saying, "The customer is king." Today, the customer really is a king: well informed, very demanding, willing to change their mind at a moment's notice - and with their…
Thursday, January 1, 1970, - By Noelle Fujii “A digital media strategy is not something that you should…
Thursday, January 1, 1970, - Figuring out how to share your brand’s message and the right audience to share it with is becoming more difficult in today’s noisy world. After all, businesses now compete for attention with information that’s available…
Sunday, February 5, 2017, - By Noelle Fujii Every industry is undergoing a digital transformation. If your company lags behind, it could get crushed by faster moving competition, or abandoned by customers who want better digital service, says Renee McKaskle,…
The customer is king because customers control whether a business succeeds or fails. Today, effective ways to reach consumers include social media, websites and mobile apps. Navigating those platforms can be difficult for some small businesses, so Hawaii Business put…
There's an old saying, "The customer is king." Today, the customer really is a king: well informed, very demanding, willing to change their mind at a moment's notice - and with their phones - able to act on those whims.…
“A digital media strategy is not something that you should be afraid of,” said Thomas Obungen, digital and…
When General Motors wanted to learn what car models would sell in the Chinese market, they turned to the Honolulu-based OmniTrak Group to get inside consumers' minds. The insight OmniTrak provided, dubbed "The Goldilocks Strategy," helped the North American automaker…
A record-setting 8.9 million visitors came to Hawaii in 2016. Most were drawn by the Islands’ decades-old persona of sun, sand, surf and aloha, but some were lured by the artful use of creative technology: • A photo on the…
