The Japanese love all things Hawaiian – from hula to music to fashion – which makes Japan an attractive market for Hawaii companies. But Japan is a complex business environment. “That means a company must be serious about wanting to…
It's every entrepreneur's dream: free expert advice for your small business from some of the best specialists in the state on marketing, accounting, HR, cost-cutting and more. A surefire way to take your business to the next level, right? That’s…
Hawaiian Air, Outrigger, Hawaii Meth Project also honored When the going gets tough, the tough get marketing. That’s what the Hawaii Visitors and Convention Bureau did during the recession and tourism slump, and its adroit actions are credited with helping…
Most business cards serve a basic purpose: providing your name and title, and the best ways to reach you. But some cards do more: They help you stand out from the crowd. We got more than a hundred entries for…
Many small businesses don’t have the budget to hire a marketing firm to disseminate information about new products, special promotions or upcoming events, so it’s important to know how to get the word out when you are your marketing team.…
Some people have the natural ability to speak with confidence in front of large audiences. For everyone else, Mark Blackburn, treasurer of Honolulu’s Downtown Business Association Toastmasters, offers tips on being a better public speaker. “It’s a real challenge, but…
Successful events are a critical way of interacting with customers. Philip Richardson, CEO of Current Affairs, one of Hawaii’s most prestigious event-planning companies, offers advice on getting the most from your events. 1. Define your objectives “You’ve got to have…
It’s late afternoon in Liliha and minutes are ticking by on the new town clock high above Finance Factors at the crossroads of North Kuakini and Liliha streets. Schoolchildren and early diners squeeze onto stools at Liliha Bakery for $4 hamburgers, hot cakes and…
People tell me that I’m a lucky guy because I got out of the newspaper business a year ago. True, I have a lot more job security now than my friends at the Honolulu Advertiser and Honolulu Star-Bulletin, the two…
