Ask SmallBiz: Conversation Starter
Q. I often find myself face to face with prospective clients, but it feels tacky to introduce myself and start talking to them about my business services or to ask them about their needs. How can I get over this…
Marketing
Understand Your Customers by Using Market Research
What do you really know about your customers? Do you know their ages? Where they live? How much money they make? How many kids they have? Do you know where else they shop? How they make buying decisions? Why they…
Mobile Entrepreneurs Meet Clients at the Coffice
It's Monday morning and Melissa Chang has gathered her laptop and smartphone, and is on her way to her "coffice," a comfortable setting likeBlue Hawaii Lifestyle, Burgers on the Edge or Good to Grill. There she can settle down with coffee, free Wi-Fi and her…
5 Steps To Email Marketing
Smart email marketing makes the difference between emails that are read and those that go straight to the trash. Damian Davila, online marketing consultant and CEO ofIdaconcpts.com, explains how to make it work: 1) Short and focused Content is crucial,…
Ask Small Biz: Facebook For Business
Q. I set up a Facebook page for my store. What should I do to engage customers and bring them in? A. With more than a half billion active users worldwide, Facebook is the major social-network player. The average Facebook user has about…
Paying For Honolulu News
Hawaii’s rapidly changing news media are facing two challenges at the same time: 1. How to gather and deliver news when, where and how people want it; and 2. How to pay for all that. The old ways of delivering…
KHON2, KITV, Hawaii News Now Face Uncertain Future
Local television news was once a great way to make money, but now its future is as clear as 3-D movies without the glasses. Revenues from advertising sales are up, but nowhere near what they were in the glory days…
Blending Old and New Marketing
Tourists have hundreds of ways to spend their money; here's how more than a dozen small companies draw them in. Well-tended tourists in skin-baring dresses and tropical shirts sip after-dinner drinks on the terrace at Duke's restaurant, while a Hawaiian…
Innovation: Wearable Ads
Wish you could afford to run commercials promoting your company and products all day long? Now you can with Pacific Digital Signs’ sexy new Digital Nametag. “This will definitely stop people in their tracks and deliver a perfect message every…
