Hawaii Business Magazine - March 2020

CEOs and COVID-19:
10 Steps to Take Now

The COVID-19 pandemic and looming recession present unprecedented challenges for all businesses. Here is what Hawai‘i CEOs should do immediately to ensure their firms’ survival:   1. No. 1 Priority is Your Employees Direct your managers to communicate HR-approved health…

Virtual Interview on COVID-19: Martin J. Welch, CEO, HEMIC

Did your business continuity plan work or were there surprises? While it is difficult to imagine executing any Business Continuity Plan to perfection under these unprecedented circumstances, I’m pleased to say that our implementation has gone quite smoothly. We made…

Look Professional, Feel Empowered

Marlene Hertz, right, a volunteer personal shopper with the YWCA O‘ahu’s Dress for Success program, works with Marisa Alderman during a “suiting.” The program provides women with professional outfits from community donated clothing, says Kehaulani Coleman, director of economic advancement…

6 Things that HR Wants Managers to Know About Remote Work

Working from home is suddenly widespread in Hawai‘i as employers mitigate the spread of COVID-19. “Companies should be allowing temporary remote work arrangements because they care about the health and safety of their employees,” writes Derek Kanehira, VP and director…

My Job: Forecasting Weather

Name: Thomas R. Birchard Jr. Age: 50 Job: Senior forecaster, National Weather Service Honolulu/Central Pacific Hurricane Center Beginnings: After high school in the New Jersey/New York area, Birchard joined his mother on Kaua‘i. “I worked as a crew member for…

5 Tips for Working From Home

Hawaii Business Magazine’s “Careerist” columnist also offers bonus tips for Hawai‘i’s working parents Amid the COVID-19 crisis, millions of Americans are joining the 5% of the workforce that’s already working from home. On the silver-lining side, it’s an opportunity for…

Ugly Doesn’t Sell

Why you need to take your brand identity seriously A business is like a book. It’s judged by its cover. These judgments are now being made in split seconds as consumers constantly scroll online, pushing past the estimated 5,000 ads…

Help! My Boss Keeps Changing Our Goals

When the goals keep changing, it’s hard to know where to focus efforts. Here are some possible solutions. Q: My boss has shifting priorities. One week we’re chasing one goal; the next week, another goal entirely. Or she’ll give me…

Collaboration Key to Tackling Hawaiʻi’s Health Challenges

Six local leaders in health care discuss coronavirus, health disparities, tomorrow’s doctors and nurses, and more at Hawaii Business Magazine CHANGE event “Whenever you look at an emergency, the more we collaborate, the more we communicate, the more we’re going…

6 Tips for Effective Social Media Marketing

Smart strategy and effective execution in social media are the difference between  results and Just about every business uses social media for marketing. But how you use social media makes all the difference. “Every business should be marketing via social…

Microgrids: A Different Way to Deliver Power

Imagine an electric grid that keeps your lights on while the rest of the island’s grid is dark during a natural disaster or outage. That’s the promise at Kahauiki Village, a community for formerly homeless families near Sand Island. The…