Marketing

More Than A Mere Messenger [Sponsored]

It’s an honor for Adrian Kamalii to represent some of his childhood heroes professionally. The 35-year-old entrepreneur is the president of Pae Aina Communications. He is a graduate of the Kamehameha Schools Kapalama and Hawaii Pacific University. As a student,…

Guiding Companies’ Decision- Making

When General Motors wanted to learn what car models would sell in the Chinese market, they turned to the Honolulu-based OmniTrak Group to get inside consumers' minds. The insight OmniTrak provided, dubbed "The Goldilocks Strategy," helped the North American automaker…

Marketing Hawaii 3.0

A record-setting 8.9 million visitors came to Hawaii in 2016. Most were drawn by the Islands’ decades-old persona of sun, sand, surf and aloha, but some were lured by the artful use of creative technology: • A photo on the…

5 Steps to an Executive Presence

Readiness for next-level success often depends on the leader’s ability to develop the complex set of qualities that comprise “executive presence.” R. Scott Simon, an executive coach frequently engaged by Hawaii companies to support their emerging leaders, offers five steps…

My Job: What’s Your Opinion?

NAME: Barbara Ankersmit JOB: Market researcher, president and partner COMPANY: Anthology Marketing Group Research Team START: Ankersmit had been a project manager in California for Arbitron, a radio listener survey company. When she and her family moved to Hawaii, she got a job…

Made in Hawaii

Iolani Sportswear president Lloyd Kawakami remembers when aloha shirts were only made in Hawaii. Today, they are produced cheaply in Asia or sold under labels such as Tommy Bahama, which have no connection to the Islands. That competition has put…

Local Girl to Lead Saks

When the doors open at Saks Fifth Avenue Hawaii on August 25 at the redesigned International Market Place, it will be a homecoming for vice president and general manager Shelley Tadaki Cramer. Cramer was born and raised in Honolulu, then…