Biz Expert Advice

5 Steps to Accessing Capital

Capital is essential to all small businesses. It allows owners to launch their companies and invest in their companies’ growth. Elizabeth Echols, regional administrator for the U.S. Small Business Administration, provides tips on how to access capital and make it…

5 steps to marketing in Japan

The Japanese love all things Hawaiian – from hula to music to fashion – which makes Japan an attractive market for Hawaii companies. But Japan is a complex business environment. “That means a company must be serious about wanting to…

5 Steps to Handling the Media

Hawaii presentation coach Pam Chambers offers five steps to successfully speaking to the media without feeling you’ll have to leave town the next day. 1. Take charge of the interview Don’t give all the control to the reporter, or you…