Smart email marketing makes the difference between emails that are read and those that go straight to the trash. Damian Davila, online marketing consultant and CEO ofIdaconcpts.com, explains how to make it work: 1) Short and focused Content is crucial,…
Q. I set up a Facebook page for my store. What should I do to engage customers and bring them in? A. With more than a half billion active users worldwide, Facebook is the major social-network player. The average Facebook user has about…
Problem Hawaii spends $5 billion a year on imported oil, but biofuels that can replace oil usually require a lot of agricultural land. Solution Using its library of algae strains, Kuehnle AgroSystems says it can select, analyze and optimize algae for specific…
Greenwood, who has been leading theUniversity of Hawaii for two years, talks about the university system’s broad, new goals. HB: What’s your philosophy on leadership? A: It’s very important to understand and appreciate the organization you’re working in, both the cultural context…
Hawaii’s rapidly changing news media are facing two challenges at the same time: 1. How to gather and deliver news when, where and how people want it; and 2. How to pay for all that. The old ways of delivering…
Local television news was once a great way to make money, but now its future is as clear as 3-D movies without the glasses. Revenues from advertising sales are up, but nowhere near what they were in the glory days…
Whether they are raw, salted, pepped up with Spam or one of 13 other flavors, macadamia nuts have been a great Hawaii snack since the first planting in 1881. Here’s an overview of Hawaii’s mac nut industry: 300 Pounds per…
Before boarding a flight in January for a six-week vacation on Oahu, Leilani and Stefen Reid of British Columbia rented online a crib, a high chair, a booster seat, adult bicycles and trailers for their 2-year-old son, Jackson, and daughter,…
Tourists have hundreds of ways to spend their money; here's how more than a dozen small companies draw them in. Well-tended tourists in skin-baring dresses and tropical shirts sip after-dinner drinks on the terrace at Duke's restaurant, while a Hawaiian…
