Author: Shaley Degiorgio

In the spirit of the season, we share some favorite free or low-cost online resources, with the hopes that you may enjoy them this holiday. www.audible.com: Choose from thousands of audiobooks, including bestsellers, biographies and business books.   www.evernote.com: Keep…

First impressions aside, each of these services has a definite niche. iCloud (icloud.com) provides 5 GB free storage to anyone who has purchased an Apple device; options to purchase more space start at $20 per year for 10 additional GB.…

Cloud-storage and collaboration tools are readily available, but how do you choose the best fit for your needs? What makes each unique? This month I’ll compare two popular options, Box.com and Dropbox.com, and next month, I’ll look at Google Drive,…

The next time you forward an image to your communications person or a magazine editor, have a heart. Even though publication professionals often can make something wonderful with very little raw material, they can’t create a story where there isn’t…

People have expectations for your website based on what they have seen and done at other sites. By following conventions that people have grown to trust on the Web, you will help provide a consistently good experience to your visitors.…

WordPress, Joomla! and Drupal are the most popular among hundreds of website platforms, but they vary in their levels of do-it-yourself ease. Joomla! and Drupal both require more coding experience to get the full benefits, since they were originally created…

You only have seconds to capture someone’s attention; if they don’t find what they want quickly, they’ll move on. Approach web content for your business strategically to get people to your site, hold them there and keep them coming back…

Make sure your website is paying off by visiting Alexa.com to compare traffic data for your business with up to four competitors. Alexa is a subsidiary of Amazon that tracks Web traffic for the millions of users who have installed…